Skechers has donated more than 16 million pairs of new shoes to children in need worldwide through its Bobs charity program. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers. Skechers launched its Skechers Foundation in 2010. In 2022, the brand expanded into pickleball, signing several athletes and sponsoring the first nationally televised pickleball tournament in the U.S. The brand returned to the game on Februwith two commercials: "On the Road" and "Legalize" featuring Willie Nelson. On February 3, 2021, Skechers launched a commercial campaign titled "To the Max" featuring Tony Romo to put into the Super Bowl. On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike.
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Skechers Performance has featured distance runner Meb Keflezighi and pro golfers Brooke Henderson and Matt Fitzpatrick. Skechers has promoted its products with celebrities including musicians Ava Max and Willie Nelson television personalities Martha Stewart, Brooke Burke and Amanda Kloots baseball player Clayton Kershaw and boxer Sugar Ray Leonard footballers Jamie Redknapp and Michael Ballack and American football players Tony Romo, Howie Long and Cris Carter. Įdward Cheserek has endorsed Skechers Performance since 2017 Since 2020, select shoes have utilized Goodyear rubber. The company designs, develops and markets a range of lifestyle and performance footwear, apparel and accessories for adults and children brands include Skechers Uno, D'Lites, Max Cushioning, the charity line Bobs, Our Planet Matters, Mark Nason, Skechers Work, Go Walk, Go Run and Go Golf. The investigation resulted that there is no concrete evidence on forced labor taking place. In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forced Uyghur labor. In 2019, Nike filed a patent infringement lawsuit against Skechers because, according to Nike, Skechers had infringed on the design of their VaporMax and Air Max 270 sneakers. Federal Trade Commission complaint that it had misled customers with its Shape-Ups ads. In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. In January 2019, the company started an expansion of its corporate headquarters to double the company's office, design and showroom space in the South Bay. In 2011, Skechers launched its line for high-performance athletes and signed Meb Keflezighi as a spokesman. The company quickly expanded to include women and children, with casual and athleisure styles, and went public in 1999.
Greenberg sought to focus on men's street shoes Skechers' early products were utility-style boots popular in grunge fashion. Skechers was founded in 1992 by Robert Greenberg, who had previously founded LA Gear in 1983 (he stepped down as CEO of that company the same year he founded Skechers).
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